Brodie, the social media sensation @brodiethatdood, has turned heads and captured hearts with his dazzling, floofy coat.
You've marveled at him riding in the wind, perched on the back of his owner Cliff's bike, his glorious floof dancing in the breeze. However, what you might not know is the journey behind Brodie's impeccable coat...
Despite being approached by numerous grooming brands, Brodie and Cliff struggled to find products that truly met their needs. They discovered a significant gap in the market: there were no efficacious grooming products that offered good value. The available market leaders were often overpriced, inaccessible to the general public, and failed to meet the needs of everyday pet owners. Additionally, many dog grooming products didn’t smell good or offer an elevated experience.
Driven by their love for Brodie and a passion for pet care, Cliff and Brodie decided to create something better. They teamed up with their trusted groomer, Yoe the Groomer, who shared their vision and expertise. Yoe, a master pet groomer with over 15 years of experience, brought invaluable knowledge and skills to the table. Together, they embarked on a mission to develop high-quality grooming formulas and tools tailored specifically to the unique needs of dogs. They used human-grade ingredients to ensure that every product was safe, clean, gentle, and effective.
Floof by Brodie was born out of this collaboration and commitment.
Our products are inspired by Brodie's luxuriant mane, and we use only the highest-quality ingredients found in the premium haircare market. Our goal is to deliver products that clean, nourish, protect, and style your furry friend's coat to perfection, while also offering delightful, elevated scents that enhance the grooming experience.
Our Formulation Philosophy
At Floof by Brodie, we believe in using only the best for your furry friends. That's why our products are formulated without:
× Phthalates: These chemicals can cause skin irritations and are harmful if ingested. We avoid them to keep your pet safe and healthy.
× Parabens: Commonly used as preservatives, parabens can disrupt hormones and cause allergic reactions. Our formulas are free from parabens to protect your dog's well-being.
× Sulfates: Often found in cleaning agents, sulfates can strip natural oils and cause dryness. We exclude sulfates to maintain your pet’s coat moisture and health.
× Artificial Colors: These additives can lead to skin sensitivities and allergic reactions. We use only natural ingredients to ensure a gentle and safe grooming experience.
And here's what we do formulate with:
→ Plant-Based Actives: Our products include nourishing plant extracts and oils that enhance your dog's coat health and shine.
→ Safe Synthetics: We use carefully selected, safe synthetic ingredients to ensure the efficacy and stability of our products.
→ Clean Fragrance: Our scents are crafted to be pleasant and elevated, made from clean, non-toxic ingredients that are safe for your pet.
Our unique point of view lies in our dedication to safety, quality, and affordability.
We believe that every pet owner should have access to top-tier grooming products without breaking the bank. All our products are vegan, cruelty-free, and formulated without harmful ingredients. We are committed to using safe, clean ingredients that are gentle on your pet and the environment.
Floof by Brodie isn't just about grooming; it's about building a community of pet lovers who want the best for their furry companions. We invite you to join us on this journey and experience the difference of products crafted with love, care, and the highest standards.
Time to get floofed.
