What the Floof: Is My Dog Itchy or Just Being Dramatic?

Every floof parent has seen it: the sudden flop-and-scratch, the relentless paw chewing, the back-leg thump that sounds like a tiny drumroll.

You’re probably thinking… “Is something wrong? Or is my dog just being dramatic?”

Let’s clear it up. Because while some itching is normal, other times it’s your dog’s way of waving a big red flag.

What’s Totally Normal Itching?

Dogs itch. Just like humans adjust their clothes or scratch their nose. A few quick scratches a day? Totally normal.

You might see:

• A post-nap stretch-and-scratch

• A quick ear flick or shake

• A little butt scoot for dramatic flair

Think of it like a dog’s version of a casual fidget.

When It’s Not Just Drama

If the scratching turns obsessive—or if your dog suddenly can’t stop biting, licking, or rubbing—it’s time to investigate.

Look out for these signs:

• Scratching or licking the same spot over and over

• Red, flaky, or irritated skin

• Fur loss or bald patches

• Head shaking or ear scratching

• Licking paws constantly (sometimes causing staining)

What could it be?

• Dry skin or coat buildup

• Seasonal allergies (yes, dogs get them too)

• Irritation from the wrong shampoo

• Fleas, ticks, or mites

• Sensitivity to certain food ingredients

Can Grooming Help?

YES—and it's often the first thing we recommend.

Regular grooming can soothe irritated skin, prevent buildup, and keep your dog feeling fresh without overwashing (which can make dryness worse).

Here’s how to help:

1. Hydrate the coat (without a full bath)

Spritz Floof Juice—our oat milk-infused, plant-based dry shampoo—to help reduce itch, detangle fur, and neutralize odors. Great for quick relief between washes.

2. Brush out buildup

Dry skin and allergens can cling to your dog’s coat. Use the Brodie Brush to lift loose hair and flaky skin, and reduce tangles that pull and irritate.

3. Don’t forget paws and faces

A lot of itchiness starts in tight spots. The Mini Brush is perfect for those sensitive zones, and helps remove allergens your dog might pick up on walks.

Not All Products Are Created Equal

Human shampoos? Big nope.
Overly fragrant sprays? Not it.
Harsh cleansers? Major red flag.

All Floof by Brodie products are:

• Made with plant-based ingredients

• Free from parabens and phthalates

• Gentle enough for sensitive skin

• Lightly scented with cozy vanilla oat milk (aka, snuggle-safe)

Final Word: Drama or Real Deal?

You know your dog. If their itch seems off, trust your gut.

When in doubt, try:

• A gentle spritz and brush session

• Swapping to a clean, skin-friendly routine

• Watching for patterns (seasonal changes, diet, walks)

Still seeing signs of discomfort? A quick chat with your vet is always the best move.

But if your floof is just being a little extra?
Brush it off, spritz the juice, and carry on.